Advertising for Caribbean tourism destinations has always been defined by overly staged partying vacationers and upbeat festive music. We created Real Nice as the antithesis of that. We let the culture, sights and a sounds speak for themselves to make an emotional connection with the viewer and create that sense of desire.
What is Real Nice?
Real Nice is a state of mind embodied by all of the residents of the U.S. Virgin Islands. To make sure we stayed authentic, our 24 day shoot was planned around the locales and attractions recommended by the residents.