Advertising for Caribbean tourism destinations has always been defined by overly staged partying vacationers and upbeat festive music. We created Real Nice as the antithesis of that. We let the culture, sights and a sounds speak for themselves through 3 TV spots, 20 audience-targeted online videos, dozens of print ads and social media posts.
What Is Real Nice?
“Real Nice” is the phrase United States Virgin Islanders use to convey that all is well. It lets neighbors near and far know that when they come, they’re going to experience United States Virgin Islands life the way it really is. They can get to know the people, the culture, the thoughts, and the energy, because it all exists here, just waiting to be explored.
To prove this, we cast real USVI residents in our 24 day shoot, which was planned around the locales and attractions they recommended.