The Last Viper Film utilizes the power of data and 640 horsepower to give the last great American sports car the send off it deserves. To make The Last Viper film possible we used social listening and big data to filter through thousands of hours worth of content, car forum conversations, and online digital videos for driving elements that our audience wanted to see. The most engaging stunts, visuals, storylines and objects were ranked, and this matrix was used in the development of the final film, which received over 4-million views in the first week alone. The continuing research and ongoing data inputs will be updated, and used for the next series of Pennzoil films. By harnessing the our own benchmarking information and audience engagement scores of car related content we're able to turn Big Data inputs into a Bad-Ass car film output.
"This masterpiece almost made me cry. Every scene had a meaning, at least to me, especially the last one. Where "The Last Viper" was resting, alongside with his older brothers, in a showroom. Thank you "Pennzoil" for this glorious video, you did it again. Regards. P.S. I have no idea how are you gonna be able to top this, but I'm sure you'll find a way, like you always do."
— Miloš Sinđelić