MARINES - ANTHEM
United States Marine Corps “Anthem” is a commercial told through different famous battles Marines have won as well as other figurative battles all Marines have had to overcome. In the end, it’s revealed that all these victories collectively form one huge Marine sculpture. Every scene is composed of bronze statues which, in American culture, is a way we memorialize our country’s heroes and their actions.
Even though the entire spot is computer generated, the overall vision was to make it feel as organic as possible. Every camera angle, light source, focal point as well as the set design and overall look were heavily researched before any decisions were made. No detail was too small from adding imperfections to the sculptures to the amount of aging on each figure to adding atmosphere.