Exorcising the Demon features the most powerful production car on the planet with Pennzoil coursing through its veins. The online film brings together both the power and beauty of American Muscle in America’s Steel City. It’s an editorial experience that stylistically merges both visual and audio together in order to maximize and convey a sense of emotion, grit, rhythm, and raw energy through a high paced octane journey. The edit for this film was designed to be intense, aggressive and kinetic, to punch the viewer in the face with the car’s performance. Shots were chosen and cut together for their 'kinetic' qualities and visceral energy, paying off the epic and demonic nature of the car and the performance of the oil inside it. It is a product demonstration disguised as an action-packed Hollywood style car film.