Escaping the Ring brings to life the beauty and chaos of man versus machine on the world’s most violent racetrack, The Nurburgring. We wanted people to see the BMW driven in a way no one had ever seen before. Shots were chosen and cut together for their 'kinetic' qualities and emotional energy, paying off the epic backdrop of being on the world’s most famous race circuit and the birth place of BMW.
It’s a cinematic experience that stylistically merges both visual and audio together in order to maximize and convey a sense of emotion, grit, rhythm, and raw energy through a high paced octane journey. A joyride for both the driver and the viewer. The film was designed to be intense, aggressive and kinetic, to punch the viewer in the face with the car’s performance while letting them take in the picturesque views of the Eifel Forrest. For Pennzoil it served as a product demonstration disguised as an action-packed Hollywood style car film.